Semantic Marketing I-Semantics Conference

Marketers: the web of data is inevitable

Data web marketing presentation

Google and RDFa: what and why. "Structured data is the new search engine optimization"

Best Buy Local Store Sites Go Semantic With Good Relations Ontology The Linked Data Market via a BCG Matrix (Updated)

How To Do Social Media Right In 2009

Dunbar's number

Peer 39

Pull & the Semantic Web

Semantic Web Advertising

The following web based advertising platforms could be combined with Semantic Web metadata such as the combination of GoodRelations and RDFa to enable semantic web advertising, increasing the relevance of the advertisements added to a given web page.

  • Google Adsense
  • Amazon Associates selling products from the Amazon Store
  • OpenX (phpAdsNew) is an open-source ad server that allows the rotation of paid banners and in-house advertisements. It has an integrated banner management interface and tracking system for gathering statistics. The code is hosted at Sourceforge - OpenX (phpAdsNew)
  • OASIS is a high-performance ad server built using Linux (RHEL4), Apache, PHP, and MySQL. It is designed to handle many hundreds of thousands of ad impressions per hour. On moderately capable dual processor hardware, it is capable of serving approximately 500,000 impressions per hour.
  • Max Media Manager is a fork of phpAdsNew geared toward large and more sophisticated websites. All of the features from Max Media Manager, such as affiliate conversion tracking, adserving for large websites, and additional banner limitations have been inc
    Max Media Manager is an open source ad server based on phpAdsNew, enhanced for performance, with many new features, and restructured for expansion. New features include agency support, rich media ads, conversion tracking, third-party ad tracking, and optimization and restructuring for a high-volume multi-server environment. Planned additional modules include: Search Engine Keyword Marketing, Email Marketing, Affiliate Management, and Conversion Tracking. Third-party ad tracking includes: DoubleClick, ValueClick, Bluestreak, Mediaplex, Atlas, Eyeblaster, Tango Zebra. Max Media Manager is written in PHP and uses MySQL as the database. A database abstraction layer is being added (PEAR:DB) which will allow the use of other databases. PEAR:DB currently supports: FrontBase, InterBase, Informix, Mini SQL, Microsoft SQL Server, MySQL, Oracle,ODBC (any ODBC compliant database), PostgreSQL, and Sybase.